Marketing Services

Analytics - Captive Content - Results

What Is "Digital Marketing"?

Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.-Investopedia

Website Marketing

A business' website is the flagship of their brand. Alone, it is the most-valuable and powerful advertising channel available in their arsenal. It should represent their brand, product and/or services in a clear and memorable way.

Content Marketing

The goal with Content Marketing is to reach your desired audience by way of, well, content. Articles, Photos, Videos, Webinars/Online Courses, Infographics, etc and then promoting the content via Social Media, Email SEO or PPC Campaigns.

Email Marketing

Ol' Reliable here.
Still unto this day, Email Marketing is still one, if-not, the most reliable and powerful digital marketing channels available to a business.

It's not "Spam" if it's done correctly.

Social Media Marketing

Social Media marketing is often interpreted with "Sales" or "Promotions" this really isn't the case so much, anymore. While direct sales and promotions have their place in Social Media, the primary focus should be building brand awareness and establishing social trust.

PPC Advertising

Ol' Reliable's Reliable Backup here.
PPC Advertising is a classic internet advertising model used to drive traffic. Essentially, an advertiser pays a publisher (Google, Facebook, Bing, Twitter, etc.) when the ad is engaged with - or - 'clicked'.

SMS Marketing

Surprisingly enough, not enough smaller brands and businesses realize the power and potential that lies in SMS/Text marketing. SMS Marketing literally gives you the power to immediately connect with your audience in the palm of their hands - with their permission!

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How Can NexGen Help You?

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Discover

In our initial consultation with you, we'll examine your current efforts, if-any, and discuss your goals. We'll develop a short-term plan of action and as we move along we'll help you develop a long-term plan of action. Ideally, we'll want to explore every channel and determine which will be the most effective for your business/brand and hone in our efforts.


Target

As we progress through each channel initially, we will be able to compile key demographics regarding your market audience. Who they are, what they do, where they live and why they're your audience. We'll capture valuable insights and metrics that will help maximize your digital adspend and with this data, we can effectively and continually target specific and dynamic ads and/or content to your prospective and current clients.

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Measure

Throughout our continual execution and data-mining, we'll measure our results (conversions: sales/leads) and constantly hone-in our targeting efforts to ensure your adspend is continually working for you and not against you.


Maintain & Grow

Ideally as our efforts come to fruition, we're able to help you and your business/brand grow and expand. We'll continually evolve with you and always be ready for the next step. You and your business will be able to rest assured knowing your content and financial efforts are bringing in new business.

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